Focus group methods emerged in the 1940s with the work of Merton and Fiske who used focus groups to conduct audience studies. Characteristics of focus groups The design of focus group research will vary based on the research question being studied.
Discuss two recent trends in focus group research and explain why you think these have evolved. Use references to support your opinions. Focus groups are one of the more commonly used methods in research when looking for a deeper understanding of a particular topic.